It's a good question, and one we hear often. It's just like planning the purchase and execution of a new exhibit, but without the extra costs and operational investment. 

I thought this detail about the costs and effectiveness of wraps was timely.  It makes good marketing and business sense to use the mobile medium as a tool in your marketing mix.

The Traffic Audit Bureau (TAB) research puts meaningful numbers behind what consumers have been saying for years:

I had a client ask me earlier this week how they could best use their promotional items in their booth.  I offered this..

Statistically only about 18% of the people walking through the door will be a prospect for your services.  As a result you'll have different groups of interactions at the booth or on the show floor.  

Expand Vol. 4 No. 10

Keeping Each Customer's Best Interests in Mind

Xhibit Solutions offers customers all the advantages of a custom-built trade-show booth with a much lower total cost of ownership

The overwhelming trend that developed from the economic challenge of 2009 was the use of large rental exhibits at national events. 

Well it's time for the Fall Classic again - but don't think World Series where my Yankees (until the Pirates get their act together again) are headed for another title.  Think the roll out of that high mileage display for the fall shows that should have been traded or cut from the squad in spring training.

The dog days of summer are here that's for sure.  We've had some hot projects too! 

Its always nice when someone recognizes and appreciates your work, but when its a major industry supplier it really means a lot.  Xhibit Solutions had its design and build for Sprint Relay recognized by Octanorm USA, a major supplier of extrusion and exhibit componentry in the US and worldwide. 

The grass is getting green again here in the northeast and we find more of our clients are realizing maybe the weather and the economy are both finally looking up.  The occasional snow storm or down day is still out there, but overall it seems the news has been enouraging and optimistic from our clients.

I know management tends to cut your marketing budget in challenging economic times, but did you know that trade shows and event marketing have the highest return on investment of any marketing medium?  Being armed with information about your program, the return and the costs of not being involved, is critical.