I thought this detail about the costs and effectiveness of wraps was timely.  It makes good marketing and business sense to use the mobile medium as a tool in your marketing mix.

The Traffic Audit Bureau (TAB) research puts meaningful numbers behind what consumers have been saying for years:

• 92% of people notice and read graphics on wrapped vehicles
• 75% of consumers develop impressions about a company based on the fleet graphics
• 30% of consumers will make buying decisions on impressions they receive from company vehicles.
   

96% of people surveyed said fleet graphics have more impact than billboards.*

Comparison of Advertising cost for different media (shown as cost per one thousand impressions)
 

• $23.70 TV Advertising
• $18.15 Newspaper Advertising
• $3.55 Outdoor Advertising
• $.70 Vehicle Advertising (Wrap)

*Based on a 28-foot truck contracted for full coverage over a 12-month period. Actual cost for inner city or regional programs may vary. - Source-Media Dynamics, Inc.

Ask me how Xhibit Solutions can help with design, output, vehicle preparation and application of a visual on your vehicle fleet or service vehicle(s).  Tell me you read it on my blog and I'll give you 2 FREE hours of vehicle prep / cleaning ( a $120 value) with your wrap project!